LVMH has created a metaverse ambassador to present its brand innovations at the next edition of the “Viva Technology Conference”, scheduled to run from June 15 to 18 in Paris.
The female avatar, with white streaks and blue eyes, has yet to be named. However she will be a spokesperson at the 6TH LVMH Innovation Award as well. The event has attracted more than 950 entries this year, which has broken a record. Shortlisted start-ups will have a chance to work with LVMH and its brands. A special prize will also be given to a start-up for the most compelling data and artificial intelligence solution. Only one winner will be picked for the 2022 LVMH Innovation Award. Though LVMH chairman Bernard Arnault was previously vocal about being cautious about NFTs and the metaverse, the company has been continuing its exploration of digital technologies and the possibilities it brings.
