Global fashion brand #PrettyLittleThing has released its first virtual model and even held a naming contest for her (as she doesn’t have a name yet) ! To participate, fans can leave a comment on PrettyLittleThing’s official Instagram post and the chosen commenters will also have the opportunity to be prototyped for the next avatar.
PrettyLittleThing is a UK based fashion retailer with over 17.5 million followers on Instagram. This is one of their many moves into the metaverse, as the company hopes to combine fashion trends with NFTs. Last year, the brand also partnered up with Bored Ape Yacht Club and released a pink ape wearing a black t-shirt that spells the brand’s name.